Currys CRM.
BRANDING / MOTION
A collection of CRM campaigns that I have created for Currys PC World in their new brand identity called Bright World. This new look and feel is made up of a four colour palette and four versions of circles to platform and frame content.
Online Sign Up Page.
The previous Currys sign up page wasn’t driving enough opt-ins and so I was asked to design a landing page that would generate new customers, through the use of more Bright World imagery and colour.
The design was to be static as the website did not support GIFs.
Email Designs.
A collection of animated header images and full email designs that I have created for Currys credit and trade emails.
Animated header images.
Full email designs.
Student Tech Bundle Campaign.
A competition was originally created by an external agency for customers to play, with a chance to win a student tech bundle worth £1000.
I was asked to create a video that would be displayed on screens in store and various sized animated banner ads that would be posted on the UCAS website to promote the competition.
Advent Calendar.
This advent calendar campaign was created to support gifting, giving customers a chance to win free tech and discount codes throughout December.
I explored different Bright World colours, layouts and circles whilst keeping within a grid structure to be compatible for mobile too.
To make the calendar interactive I chose a gifting asset for each door, so when the viewer hovered over a number, an asset would be revealed.
