Pride.

For Pride 2023, NatWest wanted to go bolder, more expressive and celebratory with their visuals than previous years. A master visual was created combining mine and another designers visual concepts together, which was used across print materials such as t-shirts, wristbands, flags and shuttle bus panels and all assets for social.

Once I had created all the print assets, NatWest wanted to promote the Pride festivals that were taking place in various different cities around the UK. I was tasked with creating an animated skyline design for Belfast, Birmingham, Bristol, Cardiff, Jersey, Manchester, Edinburgh, Southend-on-sea and London.

I began creating a few initial ideas of skylines for Birmingham, that were a fusion of the new NatWest VI illustrations and the master Pride visual that we had created. Once a design was chosen, this was then applied to all the city skylines and each one was animated and designed for Instagram posts and stories.

Lombard EV campaign.

Lombard wanted to highlight their expertise, tools and partnerships to inform new and existing customers on the different ways that they could help support businesses with their vehicle needs and preferences.

The brief was to produce a multi-channel response through the creation of emails, socials and a factsheet to position Lombard as experts on vehicle finance.

The campaign saw positive early results, including a large sale, increased fleet sizes for existing customers and 12 new companies contacting Lombard after the email deployment.

Instagram socials.

MyRewards.

Whilst working at T&Pm, I was asked to design hero images for online newsletters that would be sent to an external company called Reward Insight.

The client provided us with a list of 26 dates that images need to be created for, for NatWest core and premier, throughout the year with themes to follow such as Valentines day, spring, summer holidays, generic winter treats and Christmas etc.